Tata Group secured title sponsorship for Indian Premier League (IPL) 2024-28 with a historic INR 2500 crore ($300 million) deal.
With celebrity franchise owners and top international players, IPL emerges as the world’s wealthiest T20 tournament, boasting an estimated brand value of $8.4 billion.
The Board of Control for Cricket in India (BCCI) capitalizes on IPL’s success, as the 10-team league’s 2023-27 media rights rake in a staggering $6.2 billion.
Tata Group holds the title sponsorship for both the men’s IPL and the recently launched Women’s Premier League, starting last year.
“The unprecedented financial commitment reflects the immense scale and global impact of the IPL on the international sports stage,” BCCI secretary Jay Shah said in a statement.